By Faith Hausona-Kavamba
MABALA Noise E n t e r t a i n m e n t (MNE) has been the driving force behind some of South Africa’s most notable and successful entertainment personalities, like Khanyi Mbau, Riky Rick, Gigi Lamayne, Du- Bois, L’vovo and DJ Bongz.
Now the entertainment company/record label has set its sights on the rest of Africa, recently visiting Namibia to scout local talent it could sign on the label.
The company which was founded in 2008 began as an events management company driven by their love for music, however they saw a niche in the entertainment industry for a wholesome company which would not only manage talent but also serve as a record label so they extended.
Counted among one of the best entertainment companies in SA, they have high hopes of signing talent from across the continent and aiding them attain international acclaim, like some of the talent currently signed with them.
“The first stop of our African take-over brought us to Namibia because we consider it a province of South Africa,” Flabba Rimosco of Mabala Noise Entertainment said to Confidente during his brief scouting mission that took place over the weekend.
During his visit, Rimosco met with a couple of talented Namibians he is considering signing to the entertainment company because he was impressed by their talent and humility.
“My intention of coming here was to get to know the people and acquaint myself with the (entertainment) scene…I can’t say that we will sign them all but if they show real promise we will give them a chance,” he said.
MNE is not limiting itself to musicians alone, noting that all manner of talented individuals who show exceptional skills like TV personalities will also be given a chance.
“It makes perfect sense for us to sign Namibian talent, yes the population is smaller than that of South Africa, however it does not mean we will limit them to Namibia alone. They will take part in all our events and we will also go the extra mile of finding them external events to work on,” Rimosco stressed. The company recently held a show in which they flew in Chris Brown for a show in SA.
He noted that their only criteria was for the talent they were looking for is someone who is humble, talented and willing to go the extra-mile with their work. “We (at MNE) cannot sit back comfortably because we feel we have achieved success, we always go the extra mile, hence us taking over Africa. The talent we sign should also share the same work ethic,” the entertainment exec said.
Never one to be complacent, Rimosco said that at the end of their African take-over, they have plans to take on the international entertainment industry, but that hinged on whether the numbers from the take-over will be favourable.
“Finding talent is not as easy as it looks, especially in different countries. It is a very costly exercise because it requires one to go back and forth, negotiating various contracts,” he said however he added that would not deter them from their take-over as they are very optimistic about the talent Africa has to offer.
Rimosco said they are also looking into organising world class events in Namibia, like the recent Chris Brown one, however he said that unlike in SA, Namibians are not spoiled for choice in terms of the events of this nature so it would require a lot of work. “A lot goes into planning an event, regardless of whether people have money or not. We will be conducting market research before any definitive decisions are made, but we might have one event later in the year.”
Confidente. Lifting the Lid. Copyright © 2015