By Business Reporter
COCA-COLA has launched the global ‘Taste the Feeling’ campaign and announced its worldwide ‘One Brand’ strategy in Namibia this week, marking a strategic shift for the company and uniting the Coca-Cola family under the world’s number one beverage brand.
The company’s BLNS marketing activations manager, Tamar Mbalo, at a recent event in Windhoek revealed that this marketing strategy, for the first time ever, unites all Coca-Cola brands (Coca-Cola, Coca-Cola Light/ Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life) under the iconic red Coca-Cola disc.
As a first phase, the global creative campaign, ‘Taste the Feeling’ highlights how the hourglass-shaped drink makes every moment special.
“Every day, millions of people across Namibia and around the world reach for an ice cold Coca-Cola.
“The new One Brand approach will bring together all Coca-Cola trademark products, reinforcing our commitment to offer our consumers’ choice with more clarity and showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, based on their taste, lifestyle and diet,” said Mbalo.
“We are very proud to be on the front line, marketing and bringing this innovative and outstanding campaign to life in Namibia” said Maguire Mulder, marketing manager of Coca-Cola Namibia Bottling Company.
Using a unique approach that leverages universal storytelling through Ins t agr am-inspi red imagery, the campaign celebrates the simple pleasure of drinking a Coca- Cola beverage, featuring the product at centre stage.
“More than ever, we recognise people want their Coca-Cola in different ways. Whichever one they choose, they want a Coca- Cola brand with great taste and uplifting refreshment. Through our ‘One Brand’ strategy we will move away from multiple brand campaigns, to one single iconic brand campaign that celebrates both the product and the brand,” he added.
‘Taste the Feeling’ is rolling out at various times across all markets globally throughout the year.
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