By Hilary Mare
ACER, the global hardware, software and services company will look to increase its Namibian market share from the current four percent to 15 in the next 12 months, Acer Africa country manager, Paul Collins has said.
Speaking to Confidente this week, Collins highlighted that the company has been able to increase its market share to around 14 percent in Mauritius in just 10 months.
“In Namibia we currently have a market share of about four percent and we believe that we can do far much better in the public and Government space. In a year we look forward to have made a solid dent in the market and with the investments that we have made together with the imminent introduction of a wider range of products and better services I am very confident that we can do it,” he said.
As one of the world’s top five PC companies, with a presence in over 160 countries, Acer has identified Namibia as a key country for its continued emerging markets growth and expansion.
“Namibia’s sovereign risk rating makes it one of the best-rated economies in sub-Saharan Africa. A stable political climate, an economic environment that supports foreign investment and positive GDP growth forecasts are some of the factors that contribute to Acer’s bullish outlook on this market. To drive this growth, we have bolstered our customer service delivery capabilities in-country and identified opportunities to support the further development of the education sector though technology,” says Collins.
In 2016, Acer celebrates its 40 year anniversary. The company has celebrated numerous achievements and milestones over the past four decades – from commercialising microprocessor technology in the 1970s to the present day, where Acer is pioneering developments such as Build Your Own Cloud (BYOC) and launching strategic initiatives such as the ‘BeingWare’ programme.
Understanding the cost and productivity implications of downtime for business customers, Acer this week announced a new after-sales service offering. By investing in its local service partners, Acer is now able to offer a fetch, repair and return service on selected products to customers located in the major centres of Windhoek, Swakopmund and Walvis Bay.
Acer is further investing in its customer service offerings through the Acer Reliability Promise, which is now available to business customers in Namibia. In the unlikely event that a product fails within the first year, Acer will not only refund the customer 100 percent of the purchase price paid, but also repair the unit under warranty. The Acer Reliability Promise applies to selected products in the Acer TravelMate and Veriton ranges as well as selected monitors and projectors.
The education sector is a strategic pillar of Acer’s business worldwide. “We adopt a lifelong learning philosophy and believe that exploration through technology is a right, not a privilege. This is why Acer’s broad range of products, solutions and services for the education sector are affordable, reliable and robust to help students and teachers create new ways of interacting and learning,” says Collins.
With a strong network of education-focused partners in South Africa, Acer is seeking to build similar competence within the Namibian market. As a 100 percent indirect organisation, Acer sells only through its network of partners and intends to identify, recruit and invest in partners in Namibia that will enable it to bring to market the products, solutions and services that will meet the needs of education institutions.
Acer works closely with its ecosystem partners, such as Microsoft and Intel, to anticipate the needs of all levels of education customers. Innovations such as the Acer Aspire One Cloudbook is one such example – an affordable and intuitive cloud-based device that is removing some of the traditional barriers to entry in this space. Another is Acer’s Cloud Professor offering, aimed at making learning content more accessible to a large number of learners.
“We are confident that our broad portfolio, differentiators such as the Acer Reliability Promise, strong local partnerships and ongoing innovations will enable us to grow from strength to strength in the Namibian market,” concludes Collins.
Confidente. Lifting the Lid. Copyright © 2015