THE Private Sector Road Safety Forum (PSRSF) is a voluntary organization consisting of businesses and other organizations that share the same, or similar, interests in Road Safety and who undertake to collaborate in an integrated approach to reduce road casualties in Namibia. The organization was established on 13th March 2013, to represent the Private Sector within the integrated approach consisting of the Government of the Republic of Namibia, Civil Society and Private Sector Organizations.
Our main objective is to facilitate sustainable reduction in road traffic casualties through willing Public Private Partnerships between business, civil society and government. We target a 50% reduction in Crashes on Namibian roads by the year 2020, and therefore simultaneously a 50% reduction in all fatalities and injuries.
Our main activities are to identify and promote relevant good practices and to support and deliver integrated projects involving collaboration between two or more willing partners which are designed to test and demonstrate good practices in reducing the number of road casualties.
During this year the PSRSF has been actively involved in a Schools Road Safety Program facilitating five schools in the Western Suburbs of Windhoek. The program teaches primary school children a basic lesson on behavior whilst in the road. It establishes Road Safety committees at participating schools and implements scholar patrols at these schools. As a final phase it will provide basic infrastructure improvements at these schools. Private Sector organizations adopt a number of schools at which they undertake to finance the activities listed above. The project is running as a partnership between the City of Windhoek, Windhoek City Police and National Road Safety Council with the PSRSF being the implementing agency.
The PSRSF led a very successful Shoe Campaign in partnership with various Road Safety Stakeholders during the first quarter of this year. The Campaign came to a climax during the United Nations Global Road Safety week normally celebrated during the first week of May but due to excessive public holidays celebrated in the last week of April in Namibia. The campaign collected shoes as a symbol of all the people that died (Estimate 14 500 since Independence) on the Namibian roads and simultaneously calling for behavior change by our Road Users. The shoes were then distributed through the Namibian Red Cross Society (NRSC) to less privileged Namibians. The aim was to reach out to all Namibians either by donating shoes or alternatively by receiving shoes and in return obtaining the commitment towards behavior change on our roads. The campaign collected in excess of 4 500 pairs of shoes, which were displayed in the parking lot just north of the Wernhill Shopping Centre where they were handed over to the NRCS by the World Health Organization country representative. Following the shoe project, through the funding by one of its members, the Self-Regulating Alcohol Industry Forum (SAIF), the Private Sector Road Safety Forum has been actively involved in a Random Breath Testing (RBT), Vehicle and Driver Compliance project in partnership with the NRSC, MVA-Fund, NAMPOL, RTTI, Police Reservists and Neighborhood Watches. Considering the response received on a very active (33 900 Likes) Facebook page this campaign can certainly be rated as one of the most successful Road Safety Campaigns ever. The PSRSF remains adamant to work with organizations that want to work with us, too much time and money is wasted in trying to convince Road Safety Stakeholders to participate.
As part of the SAIF/ IARD Driving Under the Influence of Alcohol Program the PSRSF has been actively involved in a public dialogue program by delivering motivational talks through Julian Roos a Drunk Driving victim at schools, tertiary training institutions and businesses. By telling his story with a focus on his life after the crash Julian provokes emotions substantially and therefore delivers the necessary impact desired to stop people from Driving Under the Influence of Alcohol. In smaller projects the PSRSF participated in the MVA-Fund led pedestrian road assessment in Windhoek’s North Western Suburbs. The aim is to construct the necessary improvements that will protect the pedestrians in these densely populated areas. Though its members and as an organization the PSRSF remains a dedicated stakeholder in the NRSC / MVA-Fund led Christmas campaign. Recent research in South Africa has shown that 86% of all Road Crashes are caused by people errors. Namibia is no different and for this reason we call on all Namibians to do the right thing and respect and adhere to the rules of the roads while travelling this festive season. It is our wish to all Namibians that each person will provide their family and friends with the best gift of them all, your life.
Confidente. Lifting the Lid. Copyright © 2015