By Johannes Hangula
A MONTH after Namibian songstress Sally affectionately known as Boss Madam won the country’s first All Africa Music Awards – AFRIMA award; the entertainment scene is still abuzz with praises for the Natural hitmaker.
The AFRIMAs took place on November 6 during a colourful ceremony in Lagos, Nigeria. The awards are designed to promote the distinct rich African music worldwide while at the same time engaging millions of fans by propelling African music to beyond the borders of Africa. They are a combined effort to recognise, award, promote and preserve Africa’s rich music culture. In partnership with the African Union (AU), they are known as Africa’s big music event.
Sally is the only Namibian artist who was nominated to take part in the All Africa Music Awards. She was heavily contested in the category Best Female Southern African by continental heavyweights such as Zahara and Lira both from South Africa, but the Boss Madam architect managed to garner enough votes to emerge the winner in the category.
Sally’s star in recent times continues to shine thus Confidente took time to interview her on her success, the AFRIMA award and opportunities it created for her.
You were recently crowned best female artist in southern Africa, what does this mean to you? And how will this shape you personally and your music career?
Of course it is very exciting but the work load came immediately with the title. It also brought curiosity from outside and this led into lots of travelling outside the country, networking and featuring of other artists that wanted to work with me from countries such as Nigeria, Jamaica and South Africa.
Winning an AFRIMA award proves that you have developed as artist regionally, how did you do it?
First of all my team had to do a lot of work as they were pushing for the music to get air play outside the country and after the good reception that we received, this was not difficult anymore because all we needed to do was just to maintain a constant communication with this people playing our the music outside. And the other thing is that one need to have an international appeal which comes with sound choice and affiliation.
A lot of female artists fail to thrive in music in the industry that is currently dominated by male artists, seemingly not the case with you, how do you manage to stay afloat?
I would say for me first of all I literally eat, sleep, breath music. I surround myself with things and people that bring the best out of me and at the same time I am super hard on myself, which means I let nothing pass by me and I tend to analyse each detail as I am a perfectionist. My exposure as an artist is beyond Namibia and my discipline as an artist came is important. Discipline is very important in my career and it leaves no room for flaws and apart from discipline I am not afraid to get the most horrible feedback as an artist because I am always ready to learn. I actually invest so much in my music business whether it is through time, mentally or physical activities and I love to perform, I love the stage besides this allows me to adapt to a character that is needed for that specific performance. I also have powerful fans that always thrust me to carry on.
What can we expect from the Southern Africa best female artist in 2017?
The experience was overwhelming and a bit scary because I know I have extra ears to feed but at the same time this is well deserved and I am so humbled but yet I want more.
The public has witnessed break up of local artists who were in romantic relationships but you and your husband DJ KBoz are still together, what is the secret behind your successful marriage?
First of all we are friends and secondly we know each other’s strengths and weaknesses and we always compensate for that. We have each other’s backs and we are Christians.
Insufficient revenue from the music work is one of the challenges stunting artist careers in the local industry, how do you deal with finances?
As an independent artist I plan my finances to the very last cent and my career takes up 80 percent of my earnings and this includes my band, management and so on…. And with this discipline it allows me to make better financial decisions and I get financial advice as well.
What is your formula that makes you a unique performer?
That ingredient would be me being unpredictable and I am very fearless on stage. I am confident in what I do and I always try to work hard and make sure that whatever I do excites my audience.
Which aspect of being an independent artist and music making process excites you most and what discourages you?
What excites me the most is that I am at liberty to do what I feel and this gives me freedom to be just me. Of late I have adapted and nothing really discourages me because I have a great team of people behind me and that is all the encouragement I need to always push forward, which is further filled by the fear of failure that can’t be an option.
Your song Natural won you one of the biggest awards in your career as an artist so far, what was the inspiration for this song?
Natural is about God-given talent because if one is given a calling whatever that calling is, it will always come naturally to you. In this song I am talking about what comes naturally to me and the fact that it is my God-given talent and I make it look easy. The Natural song hit the spot with a lot of people and it is quite similar to the Boss Madam hit because when I wrote Boss Madam I talked about empowering women.
Confidente. Lifting the Lid. Copyright © 2015