By Johannes Hangula
THE second showbiz workshop attended by local performers, sound technicians, designers, master of ceremonies, models and other stakeholders from the entertainment industry challenged Namibian artistes to defy the odds and achieve greater heights in their careers through effective brand management.
The workshop that tackled topics such as communication, artist etiquette and taboos in the industry, procedures and protocol to follow when booking events as well as the basic dos and don’ts, was held at the Warehouse Theatre last Saturday.
Sindana Events managing partner and accredited PRO Carin de Klerk, who has been in the business for 20 years, told artistes that personal branding is one marketing strategy they need to take into serious consideration.
De Klerk who was presenting on corporate taboos in the entertainment industry, said that social media platforms such as Twitter, Facebook, Instagram, LinkedIn and many others are key tools artistes need to contemplate when embarking on the journey of taking their brands online.
Owner of Mammoth Events, Robert Mertens, who spoke on etiquette urged performers to always keep in mind that event organisers will always prefer to book artists that are reliable. Mertens also said it was important for performers to be honest to event organisers about their abilities. “As an artiste one should be honest in what you can provide. Don’t say you can do anything or play anything that you don’t usually do.”
Mertens added that artistes must have good characters and integrity, “Being an artist is a business and you must respect your business. People will not take you seriously if you don’t arrive to events on time and are not properly dressed”.
Mindscape Events director Gordon Jay who presented on communication said artistes must be able to create a favourable image of themselves through applications such as an artist profile; a promotional piece where one can present themselves to attract people’s attention or get them interested in their work.
“At a certain level as an artiste one needs a profile or one sheet to help you communicate with the talent buyers, promoters or event organisers. This is all about you and getting out your voice to people to show why you are different from other service providers, promoting yourself and getting new clients,” said Jay.
Jay urged artistes to have good public relations and avoid scandalous activities and bad reputations that will tarnish their images adding that the corporate sector they (artistes) do business with would not want to associate themselves with a tarnished brand.
Confidente. Lifting the Lid. Copyright © 2015