By Business Reporter
AMARULA’S commitment to wildlife conservation in Africa and skills development in the tourism sector has recently received another step up when seven new field guides graduated thanks to its Amarula Field Guide Scholarship programme.
Tourism is the second largest contributor to the Namibian economy, accounting for 14 percent of its GDP and the Amarula Trust supports the need for investing and growing talent in this industry.
“Our natural heritage in Africa is under considerable threat and we recognised that without investment from business our tourism sector which depends on it is also threatened. In answer to this we launched the Amarula Field Guide Scholarship programme in 2012, which equips young adults to start careers in the Namibian tourism industry,” explained Dino D’Araujo, Amarula global general manager.
The scholarship is just one of the initiatives of the Amarula Trust, a non-profit organisation focusing conservation through education. Sponsoring more than N$260 000 annually, the scholarship aims to preserve nature and wildlife with the creation of employment through skills development and mutually beneficial relationships between communities and their environment.
Now, five years and 123 students later the Amarula Trust celebrates the latest seven students graduating with their level one Field Guide qualification.
The students, Louis Kruger, Gabriel Mbwale, Chris Siyanga Matomola, Kaitoorora Karutjaiva, Simon Nuseb, Jeffrie Florry and Christopher Amakali, were selected from the N/a’ankusê Lodge, Wilderness Safari-Tora and Sesfontein conservancies and Erindi Private Game Reserve. They were selected for their interest in nature, wildlife, tourism and conservation and their commitment to continuous education.
The students participated in a comprehensive month-long training course presented by EcoTraining and hosted by Wilderness Safari’s Damaraland Adventure Camp and Erindi Private Game Reserve.
The course covers a broad spectrum of topics including an introduction to botany, ecology, zoology, reptiles, birds, geology, as well as tracking, conservation and habitat management. It is accredited by the Field Guide Association of South Africa and is recognised in Namibia, South Africa and Botswana. The course is designed to provide critical employment skills and advance eco-sustainability through knowledge and practical application.
“We would like to thank our partners: EcoTraining, Wilderness Safari’s Namibia, Erindi Private Game Reserve and N/a’ankusê for assisting in making the scholarship a success and to wish our students all the best for their future careers,” said D’Araujo.
“At the heart of every bottle of Amarula is the passion to protect our natural heritage for future generations. The Amarula Field Guide Scholarship programme is an invaluable tool for empowering the community and providing qualified guides to show tourists of tomorrow the beauty we call Africa,” concluded D’Araujo
Confidente. Lifting the Lid. Copyright © 2015