By Confidente Reporter
THE biggest sponsor of the Namibia Annual Music Awards (NAMAs), telecommunications giant, MTC has expressed disappointment at the criticism and reaction from certain sectors and artistes regarding the nomination process.
Also, MTC did not take kindly to accusations that it is involved in the so-called ‘vote-fixing’, as allegations are that winners for the awards are already identified before the nomination exercise, which is perceived to only be a formality.
MTC spokesperson, John Ekongo rebutted this allegation adding that the NAMAs are free and fair, stressing that, MTC and NBC, which is the second biggest sponsor of the awards, would never engage themselves in dishonest activities.
“There is always a call for entries and all artists are encouraged and invited to apply in the relevant categories,” Ekongo indicated.
“There are rules and regulations to be followed and everyone has to abide by them, applications go through a scrutiny process which is carried by the vetting committee.”
One of the aggrieved artists, who sparked a social media storm, Hip Hop sensation, Young T took to Instagram and blasted the NAMAs when his music video titled ‘Fikulimwe’ was not nominated in the category for best video of the year.
According to the venomous post, ‘Fikulimwe’ has close to 200 000 views on YouTube but did not make it as opposed to other videos which have less than 50 000 views on the same platform before questioning the logic behind the decision.
Ekongo explained: “A video does not get nominated because the artist is famous or they had a lot of album sales but rather we are looking at the camera angles, the quality of the music video and the story line behind the whole video”.
Traditionally, music videos on YouTube get a lot of views depending on the fan base that an artist has and not necessarily because of the quality or storyline behind it.
Thus, although the number of views might skyrocket, it is now common knowledge that it might not get one a NAMAs nomination.
Earlier this month, the 2017 NAMAs nominees were officially announced while the coastal town of Walvis Bay was hand-picked to host the glamorous event scheduled for April for 28 and 29.
The event comes with a lot of logistics from the day it is planned till the day the event kicks off and for all this to be possible, huge amounts of money are invested in the preparatory phases which includes advertising, money to pay for the venue and ongoing broadcasting on NBC.
For the 2017 awards, a total investment of N$17 million was raised with MTC forking out N$7 million in cash, while other sponsors reached the mark of N$2.1 million. The remaining money will be shouldered by NBC’s through its broadcasting of the event.
On average, all winners in each category will walk away with N$30 000 each, N$50 000 for song of the year as well best album of the year.
The male and female artists of the year winners will each receive a handsome N$100 000.
This year, a total of 806 entries were received of which some were rejected because they did not meet the required standards for entry.
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