By Business Reporter
NAMIBIAN and overseas visitors have been urged to make their way to Lüderitz for the highly-anticipated Crayfish Festival, which takes place the awe-inspiring coastal town from 27 April to 1 May.
The annual festival holds a significant place in Standard Bank’s history, as it takes place in the town where the bank’s first branch was opened in Namibia, about 102 years ago.
Standard Bank has once again recommitted itself to the annual festival, with a sponsorship of N$100 000. Driven to contribute to the positive development of the town as a whole, the bank also sponsored the Lüderitz Speed Challenge and the recently held Harder’s Cup football tournament.
Since its inception in 2008, the festival has grown from strength to strength, cementing the quiet coastal town as a sought-after destination for both domestic and international tourists.
During the official handover of the sponsorship in February this year, Standard Bank Acting Head of Marketing, Sigrid Tjijorokisa, said the Crayfish Festival, coupled with other developments such as the Lüderitz Waterfront and the N$15 million seal processing factory, has provided much-needed job opportunities, geared to fostering local and international trade.
These developments have ensured that the diamond town is well on its way to economic prosperity, for the benefit of its over 20 000 inhabitants.
Tjijorokisa commended the town council for their hard work.
“Namibia is our home, we drive her growth, and therefore, as a bank, we are fully committed to developing the vibrant business sector and the region as a whole,” she stressed.
As such, Namibians from all four corners of the country are urged to support and attend the festival in their numbers.
Great food, entertainment and networking opportunities for SME owners will once again be the hallmarks the festival.
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