By Dumisani Nsingo
PR E S I D E N T, Hage Geingob, will officially open this year’s Zimbabwe International Trade Fair (ZITF), while the Land of the Brave has also increased its exhibition space at the event.
ZITF Company General Manager, Nomathemba Ndlovu, said Namibia has always been a loyal and committed ZITF exhibitor, with over two decades of continuous participation at the show.
“Their (Namibia’s) support extends to other exhibitions we host, such as Mine Entra and the Sanganai/ Hlanganani Africa Business Tourism Expo,” said Ndlovu.
Geingob will officially open this year’s 58th edition of the ZITF on 28 April. This year’s showcase, which will run from 25 to 29 April, will be held under the theme, ‘Harnessing Linkages for Industrial Development’.
“At the start of the (marketing) campaign we visited the Namibian embassy, to invite them to ZITF 2017. We later met their delegation during our stakeholder engagements, where their Head of Mission, Ambassador Balbina Daes Pienaar, assured us of their commitment to working with the Zimbabwean market and to exploring new trade opportunities available in our economy. Regarding the Namibian stand, preparations are advanced and we have received a booking for additional space,” said Ndlovu.
He said that inviting President Geingob will further strengthen the existing socio-economic ties between Zimbabwe and Namibia.
“The Namibian President, His Excellency Hage Geingob, shares His Excellency President Robert Mugabe’s vision of improving the livelihoods of citizens, through sustainable socio-economic transformation. Inviting him will further strengthen ties between our two nations, as the ZITF offers an ideal platform for the sharing of experiences, the identification of synergies and the forging of profitable relationships and partnerships,” she said.
Ndlovu said that in line with the Southern African Development Community and African Union, the ZITF 2017 would be one of the key platforms that Zimbabwe’s Ministry of Industry and Commerce would use to popularise the region’s industrialisation theme.
“For the last three to four years, our strategy has been to rebrand the ZITF to bring its focus back to industry. For ZITF 2017, we have invited international business delegations and potential investors to meet our local industry players, as we seek to encourage business linkages and mutually-beneficial working relationships to promote industrial development,” she said.
Preparations for the concurrent business networking events are said to be progressing well.
“So far, close to 300 delegates have confirmed their participation in the ZITF International Business Conference, which will be taking place on 26 April, and where policymakers and key decision-makers will have vibrant discussions, focusing on strategies for sustainable industrial development,” said Ndlovu. -Sunday News
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