By Jeoffrey Mukubi
International Training College Lingua hosted a Marketing Day last Thursday, for students studying marketing, tourism and business management.
The event was held at the college in Windhoek, and saw different stalls exhibiting and selling an array of products, including braai meat, cake, cool drinks, traditional juices, and also beauty products.
Mpafa Braveman, who is the Coordinator for Distance Learning at the International Training College Lingua, told Confidente that the Marketing Day is an annual event on their calendar, which they use to turn theoretical teaching into something practical.
“This is to reduce classroom engagement and encourage the students to think for themselves,” he said.
“Unemployment is rife in this country, and with this exercise, we are encouraging students to take up entrepreneurship, in order to reduce the rate of unemployment, because the reality is that not everyone who graduates will get employed,” Braveman said.
Students were excited about the day, because not only were they assessed on their stall displays and what they were selling, but they were able to keep all their earnings.
One of the groups even hosted a nightclub during the day, which showed creative ability.
Marketing lecturer Hope Tshuma said that the Marketing Day was there to enhance student skills outside of the classroom, and to cultivate an entrepreneurial spirit.
“The students like the Marketing Day very much, and it also gives them the opportunity to promote themselves to their peers and members of the public,” Tshuma said.
She said the students were supplied with electricity, water, tables and chairs, free of charge, as a way to support them and make it easier to sell their products.
Confidente. Lifting the Lid. Copyright © 2015