By Jeoffrey Mukubi
FASHION Council of Namibia acting executive director and board vice-chairperson, Kalistu Ramos Mukoroli, says their invite to the upcoming Berlin Fashion Week is critical for the local industry, as they will be able to market Namibian designs to overseas markets.
Berlin Fashion Week takes place from 28 June to 1 July in the German capital. Since its establishment in July 2007, it has gained great international attention for its many creative young designers, who are flourishing in the fashion capital of Berlin. Mercedes-Benz is the main sponsor of the event, which is held twice a year. Different trade fairs are an essential part of the Berlin Fashion Week.
“Networking is very important for us, and this is the biggest chance for us to show other countries that Namibia also has world-class fashion designers,” Mukoroli told Confidente this week.
“Fashion is not only an art, but a business, and people can make good money from it, and thus this trip to Germany.”
Mukoroli added that the trip to Germany will see the fashion council attending workshops and sit-ins with designers from all over the world. They will also engage with the German Fashion Council.
Since its inception in 2012 the Fashion Council of Namibia has been striving create competitive and accessible intervention programmes, which will enable the fashion value chain to achieve sustainable businesses and partnerships, both locally and internationally.
And in order for this to happen, the fashion council regularly attends fashion shows and workshops all around the world. Earlier this year, the Fashion Council of Namibia attended the Men’s Fashion Week in Cape Town, and last year, it successfully organised and hosted the first-ever Windhoek Fashion Week. The Fashion Council of Namibia is headed by various fashion designers and influencers in the country, including fashion designer and board chairperson, Melissa Poulton.
Its trip to the Berlin Fashion Week is being fully funded by the German government, through the Goethe-Institut in Namibia.
“The Goethe-Institut was asked to nominate an organisation from Namibia to attend the Berlin Fashion Week and they nominated the Fashion Council of Namibia,” added Mukoroli.
Confidente. Lifting the Lid. Copyright © 2015