By Business Reporter
THE Deloitte Best Company to Work for Survey, which has been conducted in Namibia since 2011, has been reimaged and completely redesigned to deliver strategic insights for increased organisational effectiveness.
“The survey has evolved over time, in line with client needs and global trends,” said Leslie Yuill, Actuarial, Reward and Advanced Analytics Leader within Deloitte Human Capital.
Presenting the restructured survey to business leaders last week, he noted that it has over the years played a crucial guiding role for participating organisations, eager to adapt their organisational design, shape their engagement strategies and inform their leadership, in order to optimally lead their only true competitive advantage – their people.
“The survey is for all organisations who value the importance of retaining and getting the best from their people,” according to Yuill. The rejuvenation of the survey is reflected in this year’s theme: ‘Maximising the power of your people’.
“By using this survey, organisations will have the ability to develop and initiate more effective human capital strategies, in order to thrive in an environment where rapid change is the only constant,” Yuill said.
He explained that the survey now includes smart analytics, coupled with best practice research methodologies, and allows organisations access to the Deloitte Portal, for ongoing and dynamic reporting. One of the most significant shifts in the survey methodology is the measurement of both company attraction and employee engagement.
The attraction index measures the overall attraction of the organisation among its employees. It is an expression of the employees’ alignment with their organisation, and a reflection of the organisation’s internal brand, which supports employee retention.
Overall, the survey unpacks four main dimensions, through which organisational attractiveness can be assessed and managed, which are accomplishment and growth, care and feedback, culture and values and fairness and integrity.
The second is the engagement index, which measures the overall engagement state of the organisation’s employees. It reflects employees’ particular state of mind, which maximises their work-related behaviours and associated discretionary effort. Other changes in the survey include a shift from a static satisfaction survey, with delayed feedback and action cycles, to a flexible and dynamic survey that delivers comprehensive insight reports, which can be run at any time to facilitate immediate action. The survey now also includes 100 percent employee representation, as opposed to the selective sample of previous years.
“Our Human Capital team will utilise this information to collect and apply relevant insights into your business. This will help you improve on areas of weakness and reinforce areas of strength. As a result, your organisation can strategically and proactively manage its competitive advantage, and systematically measure its return on investment,” Yuill said.
He added that the Deloitte Portal allows ongoing access to analyse and “slice and dice” data by key demographics, enabling an organisation to leverage its success areas, prioritise its focus areas, understand the employee state of mind, as well as the mix in their teams.
Giving more background to the logistics of the survey, Deloitte partner Ramsay McDonald explained that organisations have the option of virtual or standard participation.
Virtual participation is when companies participate purely to receive feedback and a seal of achievement, and do not compete against other companies. The standard participation option includes an analysis of the survey and demographics.
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