By Business Reporter
NAMIBIAN advertising agency, Weathermen & Co Advertising (W&Co), a subsidiary of the Ohlthaver & List (O&L) Group, has celebrated four years in business.
W&Co marked this milestone by winning a five-way pitch for a premium advertising contract with the country’s leading mobile telecommunications service provider, Mobile Telecommunications Limited (MTC), and more recently First National Bank (FNB) and other brands in the Rand Merchant Bank (RMB) stable.
W&Co Managing Director, Leon Crous, said, “We’re incredibly excited about the recent wins, and immensely proud of the team, who pushed really hard to make this happen! And while we are over the moon about the contracts signed with MTC and FNB, we are just as excited about the fourth-year anniversary of W&Co.
“A few things need to click together to make a business journey a successful one. The business schools simply say that there are three key components. Your numbers need to make sense, you need a compelling story and you need the right people on the proverbial bus.
“For W&Co, people have always been core to our success. We’re fortunate to have a great team of individuals that are ferociously passionate about what they do and about delivering value to our clients. We have phenomenal support from our business partners and shareholders, and we have great clients that entrust us with their brands, and allow us to do what we do, to the best of our ability. It’s in these enduring relationships that we manage to make the numbers happen and create work that allows us to work with a growing number of clients.”
Crous added that the W&Co team thrive on progress and the energy that comes with working on exciting brands, which allows the team to produce work that create lasting impressions.
“We’ve gone from a start-up to an agency that is delivering quality strategic work that’s making a real difference to our clients’ brands, while impacting their business results, and this has proven us to be a valued partner in their business,” Crous said.
O&L Group Executive Chairman, Sven Thieme, said that W&Co has over the past few years proven to have the potential to be one of the best advertising agencies in Africa.
“We are extremely proud of what Weathermen has accomplished in such a short span of time, and I am personally inspired by the passion, dedication and drive of this extraordinary creative team, which continuously delivers breakthrough ideas and results.”
An employer of more than 20 staff, W&CO is also a former winner of the Ad of the Week competition, run by renowned South African marketing blog www.marklives.com, for its Tafel Lager TV commercial.
“W&Co was born in the Jupiter Drawing Room in Cape Town in February 2013, (and was birthed) by a group of agency folk, with extensive expertise in the management and creative execution of numerous O&L brands. What started as a discussion about the needs and wants of O&L with Jupiter CT, turned into a company determined to take over the world of advertising in Namibia – a company that now boasts some of the country’s largest corporates as clientele,” Thieme added.
Other W&Co clients include Total Namibia, Namibia Breweries, Namib Mills, Namibia Dairies and the O&L Group, amongst others.
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