By Business Reporter
MTN Business Namibia has launched its Partner Programme, an initiative that will enable local and global ICT service providers to become part of the telecommunications company’s products and solutions offerings.
The programme, which is already operational in other markets, will allow selected companies to leverage on the group’s expertise, while it rides on their know-how of the local market to fill any capacity or expertise gap currently existing in the business, and complement what is already there.
This comes barely a month after Profile Investment Holdings, acquired a 30 percent stake in MTN Business Namibia, the local arm of the MTN Group, which operates in 24 countries.
MTN Business Namibia Manager: Sales, Business Development and Partnerships, Keith Handura, said the partnership programme has been designed with the customer in mind.
“All the partners that we are targeting have their core competencies, and we have ours, and the whole idea with partnerships is about us trying to marry the two. At the core of this, is the end customer. We want to add more value to the customer. The customer is at the heart of everything that we do,” he said.
“A partnership is better for us, because we are not trying to reinvent the wheel, but partner with existing Nam i b i a n businesses, already operating in these sectors. We are going into these partnerships with the best intentions. Partnerships allow us to increase our sales and service footprint quickly.”
MTN Business Namibia, which is focused on the business-to-business (B2B) segment, is targeting channel, technology and capability partners, with the South African-headquartered MTN Group playing a strategic role.
“In the Namibian context, it’s very clear that MTN Namibia has been a B2B player and continues to provide value-added services to customers. But for us to take the leap into the future, there was no other way but to partner up with key strategic partners locally, to enhance our customer experience and our capabilities,” said Ralph Vraagom, MTN Group General Manager for Partnerships.
“When we talk about partnerships we’re trying to find complementary organisations that complement our capability, so that we can provide the customer with quality services that are customer-orientated. We can’t be everything to everyone, but if we partner with the right partner 1+1 equals 3.
“We aim to take the best of those companies, the best of MTN and provide our customers with something better. I think there are a lot of complete products on the market, but if you take the best of product A and the best of product B, and you put it together, you get best of class for a particular product,” Vraagom added.
For a channel partner, MTN Business Namibia is targeting firms that have an existing local distribution footprint.
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