… Geiseb toasts success at Eli’s Tyres and Fitment Centre
By Hilary Mare
HAVING worked for the City of Windhoek and Cenored for a combined 16 years, in occupational health and safety, Mack Geiseb, the Managing Director of Eli’s Tyres and Fitment Centre decided to use his N$16 000 savings to open his business in Otjiwarongo.
With 16 employees to date, Geiseb is reminisced last week during an interview with Confidente, about how the idea for the business had struck him, after he had experienced tyre problems.
“It was in 2013, when I had gone to Windhoek to get new tyres and rims for my car, and on my way back, I hit and damaged my car, as I entered Otjiwarongo. I had major challenges getting a place to fix my tyres, until I finally found one man who was doing it. When he was fixing my tyres, I saw the potential of this business, and my mind was made up,” he told Confidente.
In 2014, Geiseb left his job and began to follow his business passion.
Eli’s Tyres and Fitment Centre opened its doors with 16 second-hand tyres, as stock.
“I had a house in the location, and so I decided to utilise one of the houses as the first premises of my business. When I started with only 16 tyres, some people saw the need to support me, but others laughed at me, saying that I would never make it,” he narrated.
“I started with two ladies and one male. The ladies were doing the job of fixing tyres, which fascinated many at the time. I also used part of the N$16 000 that I had initially saved, to buy my first machine.”
Today, Eli’s Tyres and Fitment Centre has three branches, two in Otjiwarongo and one in Gobabis, which offers 24/7 services. Key services include truck tyres, mining tyres, industrial tyres, agricultural tyres, commercial tyres, exhaust systems, wheel alignment, car washing, sound and accessories.
“What separates us from any other tyre businesses is that we offer both tyres and rims. We also do rim repairs, which is a quality service that at the time was only done in Windhoek. As part of our corporate social responsibility initiatives, we are going to have a women’s safety month in September, where we will train various women from various organisations on how they can change their own tyres, among other on road safety related issues,” Geiseb added.
Confidente. Lifting the Lid. Copyright © 2015