THE clear-cut answer to the above question would be yes. However, many factors continue to deprive millennials from consuming, creating and enjoying Namibian content.
According to Wikipedia, millennials are the generational demographic cohort, following Generation X.
There are no precise dates for when this cohort starts or ends, and demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to the early 2000s as ending birth years.
Whilst the exact definition of a millennial may differ, according to source, one thing remains resoundingly clear: The impact of millennials on the world we live in is impossible to overstate and the entertainment industry in Namibia is certainly feeling the effects more than most sectors.
Many young entertainers in Namibia have not yet embraced the fact that they hold the future of the industry in their hands. As has always been the case, in order to succeed, industries need to adapt and change or risk being left behind.
On the face of it, the millennial consumer generation, is a tricky target audience to please, and is demanding when it comes to entertainment. This makes it seem that the entertainment industry in Namibia is boring and repetitive.
The Namibian Broadcasting Cooperation (NBC), being the national broadcaster, for one, has not made sufficient strides in catering for millennials, specifically in the entertainment sphere.
Their lack of ingenuity and creativity has left many young Namibians looking for entertainment elsewhere, such as social media and video streaming sites. Most of the content on these platforms are also not that of Namibian entertainers, making it extremely difficult for millennials to fully embroil themselves in enjoying home-grown entertainment.
Namibian entertainers should nonetheless try and engross themselves in understanding millennials and how their identities, self-perceptions and values are driving the evolution and revolution in technology, communications and connectivity, as well as why they are demanding change in entertainment, media and content distribution.
This will make it easier to tap into the ever-prying eyes of millennials, in order to start supporting local content, via various mediums of communication, such as television, social media and audio and visual streaming sites. If entertainers do not take the initiative upon themselves to be more creative in involving the millennials, then whatever they create will be shunned or pushed to one side, which will leave the entertainment industry in limbo and remaining in the current state it is.
Entertainers should also come up with more innovative systems that will attract the millennial consumers to engage with their product or service. All in all, millennials are evidently the driving force of any industry, and entertainers should take the time to succumb to the obvious change in how people consume their art.
Confidente. Lifting the Lid. Copyright © 2015