COLLABORATION, in my opinion, plays a major role in unifying any industry. Some of the best music in the world was made through collaborations. In recent years however, Namibian artists have slowed the role on collaborating with each other or even collaborating with international artists.
Don’t get me wrong, some collaborations have done great on local radio charts, but most of them are trash. Most of the artists would collaborate with their friends or acquaintances, especially if one of them is up and coming and the other is an established artist. Most well-known musicians don’t want to work together probably fearing one will be better than the other or that their styles wont blend, especially if they’re doing two different genres. But collaborating is very important.
There have been a number of big music artists around the world who increased their fan base by working with other major artists. It is also how some of them have broken into new genres and even made a comeback for themselves. Artist should understand that they simply have to make smart decisions as to who to work with and whether it is going to give them the needed momentum to stay within the music industry.
By working together, artists share knowledge and understanding on how they can make better and more successful music. Collaborating is more than just a business deal though, it is a creative process that can unlock innovative ideas for artists that do collaborate. Some of the collaborations in Namibia over the past year did not resonate with the masses, but in the same vein, the few that did were mind-blowing.
One such example would be our very own saxophonist Suzy Eises collaborating with DJ Maphorisa, who is one of South Africa’s progressive artists. Even that was probably not cheap and money could be a factor deterring musicians from collaborating.
Collaborating can become expensive, because the way the Namibian music industry is set up, makes it difficult for artists to reap what they sow.
One thing an artist should know; it is difficult to collaborate with someone else or to create the time for such a venture. However, one cannot ignore the impact that a good collaboration can have on their career.
The bottom line is that there is a clear lack of dedicated services in Namibia that allow musicians to connect and collaborate, whether tenuously or in-person.
One of the evident issues I came across while researching Namibian collaborations, was the lack of credit for everyone involved. Be it the producer, an instrumentalist or even a song writer.
All in all technology has also changed the face of collaboration globally over the last century and, despite the ease of global communication and immense possibilities that now exist, artists are still seemingly finding it difficult to collaborate effectively.
Confidente. Lifting the Lid. Copyright © 2015