Making it online
SOCIAL media has revolutionized the way we think and literally turned people’s everyday lives into daily short films and artists should take full advantage of social media sites, not only for staying connected with the latest trends, but also as a marketing tool.
Everything you post this year should sweep your audience off their feet and into your world of art. Artist should also take advantage of the free insights feature that comes with most social media business accounts. This includes monitoring the type of content your fans respond to the most and posting at the best times.
Artist should also use social media to present the artist they wish to become. It makes no sense to post information that is not benefitting your art at all. This could easily weaken your brand and in turn render your social media page useless.
An artist should also understand their audience because it is pointless posting videos or music on your pages if most of your followers are your close friends or family.
So you have to spend some time thinking about who exactly your ideal audience is and how you can engage them with your art.
When you make time to be present on social media, it increases your number of followers as an artist and could culminate in finding new allies and collaborators.
Keep on posting relevant content and get your pages sponsored by investing a small amount of money in it. This will help boost your content and attract an audience to your pages, which can help you gain more followers.
The point is; your content has to be very appealing. Sometimes the number of followers would not matter, because it takes just one post to go viral and have people sliding into your (direct message) DM.
There is a reason why they call it ‘social’ media’, it is simply about being social. As a potential follower, one would want to know, who you are and what you do, for this reason your page has to provide all that information, as well as links to your other pages, social media accounts and online work.
A side note, it would also be a plus to have a website, if you are an artist and you don’t have a one, you render yourself virtually invisible. According to socialnomics. net, there are about half a billion people using Facebook, 300 000 new users sign up for Twitter each day while the number two largest search engine in the world is YouTube.
Also, there are over 200 million blogs, so what are you waiting for? Get engaged and get noticed online, you may just become the next internet sensation.
Confidente. Lifting the Lid. Copyright © 2015