THE most obvious question would be ‘what is PR’. According to Wikipedia, PR or Public Relation is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. It is important for any artist to have a good PR team. If you are a musician, then the word publicity will ring a bell. Publicity is free exposure from members of the press in the form of print, radio, TV or the Internet. A PR team in the music industry is known as the publicity team.
A publicity team is a tight-knit team of smart, savvy, creative individuals who help create and build an image of an artist. And if you are doing the PR yourself then you have to tell yourself what you need to hear instead of what you want to hear, otherwise get a PR team. A PR team is more than just having the right people, being in the right place at the right time, or having the drive, motivation and determination to ramble on through rejection after rejection. The team has to be there in order for your work to make sense and generate a greater public image.
PR is not a new concept. The use of PR in the arts goes back to futurism, born in the years immediately preceding World War I. This art movement is aimed at agitating an uneasy self-consciousness, and it incorporated advanced techniques of publicity and showmanship. As you build your art career it is important to understand the benefits of public relations for artists. If you’re on social media, everything you post is a form of public relations.
You send messages about yourself with every original post you make or share. So the more relevant posts you have about your art, the more publicity you receive, the more known you become, more value accredited to your work, and the more influence and power you gain. Effective PR communicates the message of your art and builds a positive public image of you and your overall brand, which in turn generates visibility for you in the marketplace and continually cultivates media relationships on your behalf.
The best part of it all is that it works with all art disciplines. There are millions and millions of artists around the country and around the world, but only a few are chosen. If you have the talent, then convince someone to help you get it to the masses. Doing it alone cannot only bring you to a certain stage, so ‘When in Rome, do as the Romans do’.
Confidente. Lifting the Lid. Copyright © 2015