By Jeoffrey Mukubi
THE year has barely begun and local artists have launched a massive campaign to aesthetically please YouTube viewers around the world, with new and well captured music videos.
The Music videos form a large part of an artist’s general creative vision and showcase as they connect artists’ and their listeners; in many ways serving as an important medium for contemporary pop culture.
The campaigns surfaced starting in December 2017 to date with many a musician, setting the tone with beautifully executed visual masterpieces that have left many Namibians in awe.
Such artists include the likes of Nga-I, The Dogg, KP Illest, Sally Boss Madam, PDK, King Elegant, Himba Boy, Meta, Promise, Mr Blos, One Blood among many others that are still to bring forth their productions during this year.
Himba Boy’s Punde music video recently made waves on social media as it was the first Namibian music video to air on MTV Base Africa in 2018 thus despite the song still yet to resonate with a wider variety of Namibians. The video production has made significant rounds and has set a different standard on par with most international music channels that are aired on these channels. One such video also is that of Sally Boss Madam, who is no stranger to international music channels, with her videos having been aired on Trace Urban, MTV Base and Trace Africa, while Hip Hop front runners, such as the likes of Nga-I and KP Illest have also released music videos for their biggest hits to date.
Nga-Is Kurama and KP illests Okay Okay music videos, which have reverberated the most amongst Hip Hop lovers all over the country were both shot by Reggie Films Crew. Reggie undoubtedly shot the biggest hits in Namibia, including One Bloods Warakata.
Fans opinions were split in two when the video was released, with some saying the video was a waste of good quality visuals, while others praised the director, as it was shot and set in Katutura, where it echoed the most and became the biggest song in 2017.
Afro pop princess, Promise also recently made a comeback with her latest single titled Choose Day, with the video having received approval from many viewers that have watched it and she has been seen posing with multi-award winning manager, Antonio on social media; leaving one to only speculate that she will be his latest venture.
King Elegant who is signed under one of Namibia’s fastest growing music label, Blvck Boxx Entertainment released his video titled Mamarosa.
All in all, Namibian popular music videos are slowly but surely making big strides in terms of recognition on the international market
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