By Confidente Reporter
A total of 800 participants at the coast and the southern parts of Namibia were trained through the DRINKiQ Programme by Namibia Breweries Limited (NBL) last month, This bringing the total participants to close to 5800 since inception of the program in 2009 that have been trained.
The DRINKiQ Program empowers participants with knowledge on alcohol consumption, as well as the physical, emotional and psychological repercussions of excessive use. Participants walk away with a better understanding of the short-and long-term effects of alcohol abuse, which thus empowers them to make smart decisions when it comes to the use of alcohol.
The program me forms part of NBL’s ‘Stay Cool, Enjoy Responsibility’ campaign focusing on the promoting the responsible consumption of alcohol. A campaign which also saw NBL become the power-brand behind the recently launched Cab App service, LEFA (an initiative by young Namibian MelkisedekShivuteAusiku, affectionately known as “Melkies” – in response to the national concern of the alarming rate of road accidents, and fatalities on Namibian roads). O&L
Group Corporate Social Investment Coordinator, Venessa Mwiya said: “As a leader in the alcohol and beverage sector, NBL, and O&L at large remains cognizant of its role and responsibility in society. The DRINKiQ Program forms part of NBL’s initiatives and ongoing efforts in supporting government’s fight against alcohol abuse and the societal repercussions thereof.
“This powerful programme enriches participants’ knowledge on the mental, psychological and physical risks involved when abusing alcohol, and provides them with the necessary IQ to understand the repercussions of alcohol abuse.”
Mwiya further explained that the DRINKiQ Programme (which is not limited to employees of NBL and the O&L Group only, but is open to the general public who wish to enrich their knowledge on the use of alcohol and how to consume it on a more responsible level) also addresses behavioral change which is critical when it comes to the consumption of alcohol.
“When we change our behavior towards alcohol and how we consume it, it is already a great start to curbing societal concerns. When people are aware of the repercussions of alcohol abuse, and how the consumption of alcohol affects you physically, emotionally and psychologically, that knowledge tends to influence the decisions they make, especially in terms of the quantitative consumption of alcohol. The objectives of this program speaks directly to the O&L Group purpose of ‘Creating a future, enhancing life’ for all Namibians.”
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