IT is quite simple to say that one is ready to be a full blown artist, but in Namibia as per usual, one has to have that IT factor. Hard work usually beats talent and that is one thing many Namibian artist are not doing. But if you want to be discovered then target the A&R department of any major record label.
So what is A&R? Well, A&R stands for “artists and repertoire,” but many musicians joke that A&R stands for “attitude and rejection”, because without being noticed or discovered by the A&R people, there is almost no way for an artist to get signed by a major record label.
That specific department of a record label is often regarded as the gatekeepers of the record company. So the A&R departments more than often have a powerful reputation because they have the all-important job of finding and nurturing the musical talent.
If you ask A&R people who work for international record labels, they will tell you that they are always completely flooded with new material. They often barely have time to listen to the numerous demos given to them by friends, agents, managers, and other reliable sources.
With only a few people serving as the gatekeepers and thousands of aspiring artists out there, you can imagine how difficult it can be to break into the record industry.
The best way to find out about what kind of talent A&R people look for and how they find it is to listen to their biggest artist to see what they investing in, but most importantly you should be talented.
It is also important to remember that when A&R executives discover and promote a particular artist, they are putting their own name on the line. If the artist fails, an A&R executive’s job may be at stake.
As this part of the recording industry becomes clearer, one can understand how difficult it is for an average artist without industry contacts to ‘make it.’
The other thing to remember about the industry is that while a lot artist get rejected, some still make it through the gates of A&R. When an artist is discovered by a record label, then the full machinery of the record label must begin the work of producing, promoting and marketing, distributing and selling the album.
SO try your with the big fish and you might just make it.
Confidente. Lifting the Lid. Copyright © 2015