HIP hop, which started as music and culture in New York in the 1970s, was a product of inner city life and has historically been the voice of the Black inner city youth.
However, it always had deep Jamaican and African roots, which can be seen and heard in the rawness of its beats and the rhythm of its lyrics.
Although Hip Hop is deemed American, there is a bigger picture to the new-found familiarity between record selling black American artists with not only African artist, but Africa itself.
It’s no secret that Namibian music is not echoing throughout the world as much as we would like it to. Many factors deter our arts and culture industry to flourish, including the fact that we have 11 indigenousness languages with a population less than that of the Soweto Township in Johannesburg, South Africa.
This makes it incredibly difficult for any artist to become an acclaimed artiste.
Other factors may include the inadequate government funds in the arts and culture industry, lack if patriotism for local content and possibly the fact most Namibians don’t like supporting local brands or even go to local events to support local artists. But this may change in the next few years.
Namibian hip hop may as well be paving a way for the whole popular culture idea in Namibia. A few established rappers, such as the likes of KP Illest, Paradox, Nga-I, Brain The Tool, Young-T, Shaeto and even the female rappers like ROMI and Lioness are slowly but surely becoming more and more influential by the day and this could spell well for Namibian music as a whole.
Young people between the ages of 16 and 30 are the most likely age group to consume hip-hop music, and in turn, may become desensitized to the derogatory lyrics condoning relationship violence and sexual aggression.
It’s a fact! Young people are obsessed with hip hop and one such example would be when 21-year-old South African rapper, Nasty C filled the Trans Namib sports grounds to the rafters earlier this year.
It may as well have been the biggest concert this year, and it was 100 percent hip hop.
All in all, Namibian rappers can ultimately reshape the whole Namibian music industry. Let’s just bump their music and share it as much as we can.
Confidente. Lifting the Lid. Copyright © 2015