IN the preparatory phase of the just concluded 2018 edition of the Namibia tourism expo, nobody could see through the creativity and sheer quality it would exhibit. Even a detective as gifted as the legendary Sherlock Holmes, couldn’t have drawn more than a few superficial conclusions from the pre-advertorials.
A fast paced feast of the eyes characterised the festivities of the expos opening day. People had keenly anticipated what the inner gates held that many cars could be seen fully packing the parking slots a few minutes after opening the gates to the public.
A near full house, a host of exhibitors had done justice to their stands be it those in the open freeways or the ones hidden inside the exhibition halls like the Camelthorn hall. Trying to get attendees to scrutinise their goods and/or services, most stands were manned by uniformed smart hosts that provided information, ran competitions and gave product demos to potential clients.
In the progression of the festivities, a wide range of businesses had gone a notch up in creativity and innovation thereby providing a bumper feast for stakeholders to get an all in one view of Namibia’s hospitality industry. This edition of the Annual Namibia Tourism Expo, organised by Namibia Media Holding and supported by all Namibian Tourism Organisations, including the Namibian Tourism Board (NTB) sort to provide a platform for Namibia’s Hospitality Industry to promote and market their products and services to all involved in the Industry as well as the general public.
Indeed the success in this endeavour didn’t come any less, with relative expansion of the showcase revitalising the activities that saw the event bring together local, regional and international establishments.
A fully fledged motor vehicle show, complete with motoring accessories was intertwined with interactive Chef ‘s Demonstrations, Namibian Arts & Crafts Exhibitions, food, beer & wine tasting and a host of other fun activities to attract travel enthusiasts, foodies, friends of tourism and the general public alike.
On the set of this year’s tourism expo the organisers lay bare the strengths of the industry. Some sectors of the exhibition might have not worked well in reality than they had been planned or imagined but as the drama of the show unfolded; it became evident that the event was re-writing the negatives in the story of tourism and hospitality in Namibia. With extensive coverage and representation from all the major and minor stakeholders one can only wonder what the coming years hold for Namibia in the development of this industry that has positioned itself amongst the top earners of the country.
With trade fairs heavily criticised for an acute lack of creativity and innovative brand showcasing, trade fair organisers can borrow a leaf from the fairy-tale success and up class levels of innovation posited by this event.
Confidente. Lifting the Lid. Copyright © 2015