By Business Reporter
ACCORDING to Mercer’s 24th Cost of Living survey which ranks cities around the world and released last week, Windhoek has been ranked 196th out of 209 cities around the world.
Despite dropping off the top spot on the global list, Luanda, Angola (6) remains the highest-ranking city in Africa. This drop has been primarily because of the downward trend in the housing market and the depreciation of the local currency to the USD, making it more attractive for foreign investments and also cheaper for foreigners to live in.
“Multinationals cannot approach their expatriate packages for Africa with one broad brush stroke. For example, Luanda in Angola has been listed as the sixth most expensive city in the world, whereas Windhoek in neighbouring Namibia comes in at the 196th position in terms of cost of living, highlighting that each African country has its own unique economy,” said Nicolaas Janse van Rensburg, senior mobility consultant at Mercer.
N’Djamena (8) follows Luanda, rising seven places. Moving up fourteen spots, Libreville (18) is the next African city on the list, followed by Brazzaville, Congo (19), which moved up eleven places.
As compared to last year’s report, some African countries like Cape Town in South Africa and Tunis in Tunisia have seen a noticeable increase in accommodation related rentals, whereas the opposite has been recorded for Cairo in Egypt where the rental value, especially for houses have dropped.
“Using expatriates, especially for highly skilled operational positions or executive positions roles is still the prevalent practice among multinationals that are investing in the continent,”
“For example, if it is a relatively new organisation that is starting its operation in the continent, they tend to bring talent from the head office. This is primarily because specialised skills are not yet locally available,” continues Janse van Rensburg.
Mercer’s survey is one of the world’s most comprehensive and is designed to help multinational companies and governments determine compensation strategies for their expatriate employees.
New York City is used as the base city for all comparisons, and currency movements are measured against the US dollar. The survey includes over 375 cities throughout the world; this year’s ranking includes 209 cities across five continents and measures the comparative cost of more than 200 items in each location, including housing, transportation, food, clothing, household goods, and entertainment.
“Multinationals need to let go of their misconception that the African market is extremely volatile. It is just not in Africa where varying cost of living differentials are evident, the report findings highlight that the cost of living in even developed economies are always fluctuating due to a multitude of reasons ranging from currency fluctuations to housing costs,”extends Janse van Rensburg.
Other cities appearing in the top 10 of Mercer’s costliest cities for expatriates are Seoul (5), Shanghai (7), N’Djamena (8), Beijing (9), and Bern (10). The world’s least expensive cities for expatriates are Tashkent (209), Tunis (208), and Bishkek (207). Due to the strengthening of the local currencies to the US Dollar, N’djamena (Chad) and Beijing (China) are the two new additions to the list of top 10 cities.
According to the report, factors like instability of housing markets, low inflation and fluctuating prices for goods and services are impacting the cost of doing business in various countries in the continent. Multinationals are embracing this transformation by focusing on mobile talent and assessing the cost of expatriate packages for the international assignees.
Mercer produces individual cost of living and rental accommodation cost reports for each city surveyed.
The figures for Mercer’s cost of living and rental accommodation cost comparisons are derived from a survey conducted in March 2018. Exchange rates from that time and Mercer’s international basket of goods and services from its Cost of Living survey have been used as base measurements.
Governments and major companies use data from this survey to protect the purchasing power of their employees when transferred abroad; rental accommodation costs data is used to assess local expatriate housing allowances. The choice of cities surveyed is based on the demand for data.
Mercer delivers advice and technology-driven solutions that help organisations meet the health, wealth and career needs of a changing workforce. Mercer’s more than 22,000 employees are based in 44 countries and the firm operates in over 130 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies, the leading global professional services firm in the areas of risk, strategy and people.
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