…operating as both distributor and retailer
By Maria Kandjungu
THE owner of Northern Fuel Distributor and Petrosol Petroleum Solutions, Johan Botes, has come under fire from rival fuel retailers who are accusing him of operating as a fuel distributor and retailer at the same. This conduct, rival retailers say, is known as ‘vertical integration’, a business strategy where a company assumes control over several production or distribution steps involved in the creation of its product or service.
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