THERE is a tendency to believe that independence is literal but everyone who works within the Namibian creative industry should fully understand and appreciate that you do not need to do everything by yourself. While you can benefit from not being trapped into any kind of record deals or cheap contracts, you can hire other people to help you handle the issues that you struggle most with if you are serious about your art. While most independent artists, regardless of the art discipline, do not consider a manager to be important, especially in Namibia, it is a vital part of your artistic development. An effective manager fundamentally allows you to concentrate on creating quality art while they deal with the rest of the process. If you are serious about making a longterm career for yourself, then a good management structure is absolutely essential to your career. Managers should also be able to help you manage the business side of things. From setting up PR (public relations) campaigns to getting you spotted by media platforms, they are supposed to be the one who helps you find work and get you strategizing for a better future. The best time to hire an artist manager is when you reach the point of being unable to handle the responsibilities of guiding your career on your own. At the emerging level of the art industry, you should be able to find your way and do most of the work on your own for some time. If you are serious about long-term growth, having a manager can be essential to ensuring that growth is possible. Basically, a manager is the difference between being able to build up a lasting presence and finding yourself falling behind the competition out there. Once you have started making money and getting new opportunities, you will need a lawyer to take care of any contracts that come your way. In general, you are going to want to deal with a single lawyer for all of your important matters. If you want to take your career to the next level, then you have to work with a team that understands the local and international industry and someone who is as passionate as you are about your art. Not all that glitters is gold so the appearance of success and actual success differ greatly once you scratch the surface. Dedicate the same level of passion and determination you had when you first learned how to play an instrument, rap, sing, deejay, paint, sculpt or even dance when you are setting up your team.
Confidente. Lifting the Lid. Copyright © 2015