By Business Reporter
LETSHEGO Namibia has launched its third “Improving Life” campaign, a customer engagement and competition rewarding productive loan use by Letshego customers. The campaign also drives financial inclusion.
Since launching the Improving Life Campaign in 2016, Letshego Namibia has received over 7300 stories from customers across Namibia and has encouraged more customers to join.
Through this campaign, customers are invited to share their stories on how they have used Letshego financial solutions to sustainably improve their lives and the lives of people in their communities. Through this competition the Letshego customers stand chance to win a productive assets worth N$100,000. Five winners will be selected by an independent panel of judges and the campaign runs for three months until 31st October 2018.
In order to enter the competition, customers obtain entry forms from any of Letshego access points across the country, provide an account of ways that they used their funds productively and then submit their entries to participate in the competition. Entries are then reviewed and ten finalists are shortlisted by the Executive Management team, following which, an independent panel of judges select the top five winners.
Letshego Micro Financial Services (PTY) Limited (LMFSN) Chief Executive Officer, Nicolaas Esterhuyse said, “Letshego Namibia embraces a customer centric change culture and understands the importance of solving for the needs of its customers. The Improving Lives campaign does exactly that. It helps us to understand how customers utilize their loans, which in turn assist us to introduce products that address their needs. ”
The Improving Life Campaign forms part of the Group’s continued commitment to become a leading African inclusive finance group and has been rolled out across the other ten countries and consumer markets where the Letshego Group operates. Through the campaign, Letshego has been able to gain insights that have spurned them to develop more appropriate solutions, whilst also encouraging customers to borrow for productive rather than consumptive purposes.
In addition to the Improving Life Campaign, Letshego has invested N$400 000 over the past two years towards financial literacy for its customers through workshops held across the country with their strategic partner, Financial Literacy Initiative (FLI).
Letshego’s philosophy rests on creating financial inclusion through providing simple, appropriate and accessible solutions to its customers, especially to people who have historically been excluded from the formal financial sector.
Ester Kali, Chief Executive Officer of Letshego Holdings Namibia added that they will continue to promote and drive financial inclusion and improve financial literacy for all Namibians. Letshego’s 2017 social impact survey for 2016/17 revealed that 79 percent of Letshego Bank Namibia customers used their loans for productive purposes.
Letshego Namibia’s mission is to increase financial inclusion within the Namibian economy by leveraging digital innovation.
The firm provides financially inclusive solutions to over 52,000 borrowers. The financial outfit now offer deposits, savings and payment solutions through their recently launched LetsGo All-in-one account that will significantly enable customers to access broader financial solutions.
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