By Confidente Reporter
THE premium beer brand of the Namibian Breweries Limited (NBL), Windhoek Lager has joined the global fray against rhino poaching on at international arena.
NBL is a subsidiary of the Ohlthaver & List (O&L) Group which is a leading supporter and sponsor in the fight against rhino poaching in Namibia.
According to NBL manager responsible for export markets, Antonio Simoes, the brand kicked off an exciting campaign with the announcement of a partnership with ‘Save the Rhino International’ in the United Kingdom (UK), earlier this year.
The decision followed the recent tragic death of the last male northern white rhino in Kenya, which saw Windhoek Lager embark on an awareness drive in the UK with a range of fundraising events and activities in outlets.
“The Windhoek Lager brand has built a strong following in the UK over the last few years so we are excited to be starting this sales push and marketing drive ahead of the summer,” Simoes said. “We are incredibly proud of our heritage, provenance and charity work protecting our amazing ecosystems and wildlife so it is great to be linking up with Save the Rhino International to raise further funds to support the incredible work they do.
“Seeing a rhino close up is one of the most exhilarating experiences of my life so I am passionate about ensuring that future generations have this opportunity too. Furthermore, this aligns and brings to life our group purpose of ‘Creating a Future Enhancing life’ which we strive for in all we do.”
Windhoek Lager was launched in the UK in 2010 and is available in both the ‘ON and OFF’ trade throughout the UK market. Proudly brewed in accordance with the German Purity Law (Reinheitsgebot 1516), NBL and Windhoek Lager importer to the UK, Morgenrot has started an aggressive stockist drive.
Morgenrot sales director, Graham Archibald noted that “Windhoek Lager is a fantastic beer and the flagship lager has built a strong following in the UK in the last few years.
“The partnership, activities and events planned will be key to driving brand awareness, supporting accounts and increasing stockists, and it is fantastic to support Save the Rhino International in their struggle to conserve and protect rhinos,” Archibald stressed.
In Namibia, Windhoek Lager and its producer, NBL has been a leading supporter of the national campaign against rhino poaching. This include NBL’s support and sponsorship of the ‘Blow The Horn On Rhino Poaching’ campaign launched in 2016 by the Ministry of Environment and Tourism; Namibian Police; Intelligence Support Against Poaching, and NBL.
This campaign was introduced as a platform for tip-offs to report illegal rhino poaching. NBL availed N$ 1 Million as a reward which is divided into 4 x N$ 250,000 separate amounts per successful recipient i.e. total amount paid per successful recipient will be N$ 250,000 on a case by case basis, and is only applicable to tip-offs that lead to convictions.
Further support by NBL, through its brand Windhoek Lager include a two-seater aircraft (a Piper Super Cub) sponsored to ISAP in 2017, for use in its operations to curb poaching of Namibia’s wildlife species. Windhoek Lager also provides an annual sponsorship of N$100,000 to ISAP’s operations.
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