By Business Reporter
For their 2018 Pasta Polana campaign, Namib Mills challenged their advertising agency, Advantage Y&R, to come up with disruptive ideas and ideas that would break from the mould.
The agency responded by creating a sitcom entitled The Polanas, which has been airing on TV since the beginning of October. The entire series consists of ten 5-minute episodes, and shows the humorous shenanigans of a typical Namibian family.
As the series develops, the family faces challenges and gets into scrapes, but always manage to get by with some delicious Pasta Polana dishes to help them along. “We wanted to create something unique and fun,” says Advantage Y&R creative director Toufic Beyhum.
“When we came up with the idea for The Polanas, we loved it but were nervous that it wouldn’t be approved. However, we have to thank Namib Mills for making the brave decision to run with it.”
The bravery is paying off, with the show garnering good reviews, plenty of views on YouTube and Facebook, and positive reactions on social media, all of which grants the brand a lot of good exposure.
The agency’s copywriter, Carl Gough, was responsible for the storylines and the scripts. Once production started, however, the show took on a life of its own. “I was thrilled to see the actors really own their roles,” Gough says.
“Under the guidance of artistic director Sandy Rudd and director Raphael Scriba, the team worked very hard to elevate each script and infuse the episodes with a uniquely Namibian flavour, sense of humour and energy.”
The production took place under a very tight deadline, but the entire team worked wonders to create a believable world.
Founded more than 20 years ago and based in Windhoek, Advantage Y&R services an extensive portfolio of Namibian brands. It is also affiliated with Y&R Global, which gives the firm an added benefit of having access to a broader network of resources and skills.
Confidente. Lifting the Lid. Copyright © 2015