By Confidente Reporter
IN its continuous efforts to raise awareness on infertility and to bring in a cultural shift through art, the Merck Foundation has launched a song together with Rwandese famous singer, Tom Close, who is also a medical doctor.
The foundation which the philanthropic arm of Merck KGaA Germany launched the song ‘Life is Bigger’ to break the stigma around infertility in Africa and rest of the world as part of Merck more than a Mother community awareness campaign.
Chief executive officer of Merck Foundation and president of Merck More Than a Mother Dr. Rasha Kelej explained that, the song communicates an important message to the society that not only women but men too can be the cause of infertility.
“It also speaks about the stigma attached to infertility, articulates that life is bigger than having children and delivers Merck Foundation’s key message that a woman is more than a mother and men re more than just fathers,” said Kelej.
“I had too much fun working on this beautiful song ‘Life is Bigger’ with a promising singer and songwriter from Rwanda, who is also a doctor.
“The song addresses infertility stigma with the aim of raising awareness about male infertility and sensitizing the community that #MenToo can suffer infertility not only women, and call upon every husband to share the journey of infertility treatment with his wife.”
The Merck Foundation has been working at all levels to bring in a cultural shift in the African society and has been advocating for the women who are not able to bear children against the discrimination, isolation and violence.
“Art has the capacity and influence to make the problem felt, which further stimulates emotions and leads to engagement and action.”
Kejel continued: “Hence we used this medium to address the issue of infertility with a special focus on male infertility to encourage men to speak up about their infertility and join the treatment journey with their wives.
“I personally believe that this song will add significant value to influence the culture change we are advocating.”
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